About Us

Since 2003 our focus is on supporting African expressions of traditional talent, skill and ideas.  All our efforts focus on establishing mutually beneficial connections and grow Africa’s skills in trading with people ‘like us’ as this capacity opens new markets and facilitates mutual understanding. 

We operate under fair trade principles such as business transparency, paying a fair price, non-discrimination, gender equality, facilitating good working conditions and respect for the environment.

We wholesale and retail as SANAA AFRIKA, manage events and facilitate business growth as The Fair Trade Way where you can find out more about how to be involved in fair and ethical trade.

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