Our focus is on supporting African traditional talent, skills and ideas and establishing mutually beneficial trade connections. By growing Africa’s skill in trading with people ‘like us’ we build their business capacity and facilitate mutual understanding.
The artwork and artisan craft products we offer all have strong links to culture. Some are traditional, some are contemporary and all are genuine and handmade.
We operate under fair trade principles including business transparency, paying a fair price, practicing non-discrimination, supporting gender equality, facilitating good working conditions and respecting the environment.
We wholesale and retail as SANAA AFRIKA, manage events and facilitate business growth as The Fair Trade Way where you can find out more about how to be involved in fair and ethical trade.